Humana Digital Axe Throw

Project

When Humana sponsored the Senior games, we created a footprint for them lined with activities usually thought of as something only the younger demographic would do. The station included a claw game to win prizes, a swing with a green screen background to serve as a photo op, a temporary tattoo station and a digital axe throwing game.

The axe throwing game consisted of a 55" touch screen and custom-made realistic axes made of rubber that you would throw at the screen, with the bullseye containing negative experiences you would never encounter with Humana. When the axe hit the screen, the screen would 'shatter,' and mark where your axe landed, showing you if you hit a bullseye or not. Various messaging was incorporated through each round as a fun way to learn more about what Humana has to offer.

Role

UX, UI Visual Design